Le Post is a community news site with a twist: an active staff of editors checks each post and decides which one to mark as verified or promote to the front page. With this blend of user-generated and professional content, the site (which belongs to Le Monde Interactif, the company which edits Le Monde’s website) has quickly risen to become one of the hottest french news sites. The site’s iPhone app had two main goals: provide the occasional users with a quick overview of the day’s news and trending topics, while also enabling power users to access more advanced features, such as tags, user profiles, and favorites. We also decided to include a photo booth easter egg to help the app go viral.
I came in mid-project, with a strong visual identity already established by previous designers, and a lot of share-holders invested in the project. All this added to the challenge, but it was worth it as the app was very well received by the site’s community, and quickly climbed the rankings of the french app store to reach number 7 on the free apps list.
